- The Book
- We've all been 'had'. But we may not realise how often. The best persuaders know how to change your mind without you ever finding out.
- We know what you want: How they change your mind. is a handbook for locating the hidden messages that bombard us every day. Now you can find out the new techniques that corporations are using to make subconscious approaches without consent. It exposes five major zones where consumers are being confronted: In the retail context, at public events, through information media, personal friendships, and the personal computer.
This illustrated guide was inspired by the award winning Coercion by Douglas Rushkoff. Here's what he said...
"So many readers of Coercion - in schools, community groups, the Consumers Union, even Ralph Nader - have asked me to create a companion volume with methods and resources for people to fight back against those who would influence their behaviors... [Martin Howard's book is] entertaining yet McLuhanesque... filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing. This is a far more accessible and applicable treatment of my material for a wider audience looking to understand what is happening in our commercialized culture, and how to lead a life guided by meaning in spite of it all." Douglas Rushkoff
Sensory Manipulation at the Supermarket?
Propaganda in a Democracy
Data Mines: Predicting your next purchase.
Trend: Planted News Stories
Secret buzz agents
Would you fall for a crazy cult?
- Publishing Details
The Disinformation Company Ltd
163 Third Avenue, Suite 108
New York, NY 10003
Printed in USA
Distributed in USA and Canada by:
Consortium Book Sales and Distribution
1045 Westgate Drive, Suite 90
St Paul, MN 55114
Distributed in the United Kingdom and Eire by:
Turnaround Publisher Services Ltd.
Unit 3, Olympia Trading Estate
London, N22 6TZ
"...filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing."